Photogenic Tuesday: Branding with Nicole

19 Nov

Yesterday, in my sleep deprive state, I mentioned that I went to a marketing event hosted by the Northern Valley Food Hub. However I neglected to mention that there was also two awesome speakers Nicole Andredni who focused on branding, and Brent Morriosn who focused on research and marketing.

Although because this is Photogenic Tuesday I thought I would feature Nicole’s artwork (with her permission of course) and some of the great things that she shared during her presentation.

Screenshot 2014-11-18 23.11.49

Nicole and her very creative team at Studio 22, focuses on agriculture branding and logo design. She created the design for North Valley Food Hub, as well as some other prominent agriculture organizations in the area.

“Branding is what people say behind your back, and is the companies face to the world.” said Nicole in her introduction to branding on Monday. She fully explains later on that branding is made of three components which they need to elicit:

  1. Thoughts
  2. Emotions
  3. Reactions

Screenshot 2014-11-18 23.12.32

Lastly Nicole shared with the audience some great methods for branding:

  • Find a unique message (find something that sets you apart from the rest of your competitors)
  • Use a pro (Branding is a complex process, and once you publish your logo your often stuck for life with it)
  • And if all else fails use the 3C Method ( which is clear, concise, and consistency.)

Screenshot 2014-11-18 23.15.02

Tomorrow I am going to dive further into marketing, but for now its looks like its going to be another all night writing for the paper.

Have a good night…errr morning..

Kristen

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