30 Day Blog Challenge: The Instagram of John Deere

7 Nov

Nothing runs like a deer, or at least that the rumor.

Every week I take the opportunity to check out something that is related to social media and agriculture. In weeks past I have talked about the #agvocate, as well different social media marketing techniques. Every week as part of my journalism class we are tasked with finding out new and innovate ways to connect our beats (mine is agriculture… cue the shock gasps) to the rest of the world.

This week I choose to focus John Deere and how they have developed the social media platform Instagram. They have a following of 15K people, with only 126 photographic as posts. Which follows the methodology of fewer posts of high quality.

So there is a reason that the John Deere logo stands out, from the yellow deer to earthy green its pretty evident that this is an agriculture company. That sells tractors as well as a lifestyle.

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John Deere’s marketing campaign does some pretty innovative photography with their Instagram feed to promote their overall brand. The strong contrast of colors used in the photos harken back to old time values. In addition they do a lot of promotion of agriculture, which relates back into their core branding.

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However John Deere’s Instagram doesn’t just remain glued into a single subtype their feed also includes the occasional holiday picture and pop culture reference. The occasional picture that doesn’t relate to the core brand keeps the platform from becoming too stereotypical or heavy.

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Overall the Instagram of the John Deere is pretty solid, the only recommendation that would I would make is that there is a overabundance of has-tags where there should be more text to explain the picture.

Have a good night everyone,

Kristen

(Photo credit: All photos are curtsy of the Instagram feed of John Deere)

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